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An Executive′s Guide To Social Media

B2B Social Media Statistics-Video

August 4th, 2010

Executives and management are looking for strong data that can demonstrate why they should consider social media. DemingHill has compiled some of that data in this brief video to demonstrate the business case for social media. Want answers for your company? Contact us here. Sources                     [...] Read entire article?

Why Executives HATE Social Media

August 1st, 2010

I’m an executive and I HATE social media.  There, I said it.  It’s finally “out there.”  But before you Twitter a flaming flash mob link to assemble pitchfork-wielding Second Life villagers outside my door, I urge you to take a deep breath, put down your double frappuccino, remove your earpiece, step away from your iPad, [...] Read entire article?

3 Challenges to Managing Your Brand Online

July 11th, 2010

Companies taking a serious look at using Social Media are facing key internal challenges to their efforts. This is just a short list, but these are ones I find in my discussions with executives on a weekly basis.    Measurable    How do we measure social media? In other words how can justify using social [...] Read entire article?

Four Reasons Why Content is Important in B2B Social Media Strategies

July 6th, 2010

Does your company need a few reasons to engage in Social Media? More specifically do you need a few reasons why it is important to produce content such as articles, tips, videos, whitepapers and more? These four reasons below should help get you started. Credibility Establish credibility online within your industry.  In today’s market it [...] Read entire article?

Content Development: Why Content Will Determine Your Future

February 16th, 2010

The world of content marketing is young, but my good friend Joe Pulizzi. has been at it for years. He runs the number one Content Marketing Blog and works closely with DemingHill. We are excited to share his indepth webinar on Content Marketing. This webinar is a must watch for any business executive. Understanding how [...] Read entire article?

Re: Social Media for Business is Crap

January 20th, 2010

In my many conversations on LinkedIn, I recently came across a group post within eMarketing Associations Group on LinkedIn titled "Social Media for Business is Crap." Amazing post with nearly 3,000 comments at the time of this post. So this question alluded to ROI directly. This business person and many others haven't been able to find real world results. So the cry out was for real life results. Here is my response: Read entire article?