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An Executive′s Guide To Social Media

Archive for the ‘Case Studies’ Category

Reducing Enterprise Risk By Leveraging Social Media

March 5th, 2012

Most executives in corporate leadership are fixating on the wrong conversation as it relates to social media risk. Check out this counter-intuitive approach here…

Leveraging Social Media For Risk Mitigation

October 10th, 2011

If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.

Corporate Social Media Content: Stop Copying!

September 26th, 2011

Don’t let the ease of linking and retweeting lull your brand into complacency. Maintaining true thought leadership requires a steady stream of ORIGINAL content.

Why Executives HATE Social Media: Anniversary Edition

August 1st, 2011

I’m an executive and I HATE social media. There, I said it. It’s finally “out there.” But before you Twitter a flaming flash mob link to assemble pitchfork-wielding

Corporate Social Media Content Strategy: Online Video (Part 2 of 2)

July 29th, 2011

Online video is a game changer, eroding the entrenched balance of power from major media to individual users, but be sure to handle this powerful medium with care.

Corporate Social Media Content Strategy: Online Video (Part 1 of 2)

July 26th, 2011

Online video is a true game changer, eroding the entrenched, balance of power and transitioning it from the major media players down to individual users.