Most executives in corporate leadership are fixating on the wrong conversation as it relates to social media risk. Check out this counter-intuitive approach here…
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If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.
Don’t let the ease of linking and retweeting lull your brand into complacency. Maintaining true thought leadership requires a steady stream of ORIGINAL content.
I’m an executive and I HATE social media. There, I said it. It’s finally “out there.” But before you Twitter a flaming flash mob link to assemble pitchfork-wielding
Online video is a game changer, eroding the entrenched balance of power from major media to individual users, but be sure to handle this powerful medium with care.
Online video is a true game changer, eroding the entrenched, balance of power and transitioning it from the major media players down to individual users.