If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.

Don’t let the ease of linking and retweeting lull your brand into complacency. Maintaining true thought leadership requires a steady stream of ORIGINAL content.

I’m an executive and I HATE social media. There, I said it. It’s finally “out there.” But before you Twitter a flaming flash mob link to assemble pitchfork-wielding

Online video is a game changer, eroding the entrenched balance of power from major media to individual users, but be sure to handle this powerful medium with care.

Online video is a true game changer, eroding the entrenched, balance of power and transitioning it from the major media players down to individual users.

In the seven years since adopting a kitten, I’ve learned a lot about cats, humans, and by extension, social media – yet still feel I’m just scratching the surface.