As colleges evaluate students for admissions and scholarships, schools are increasingly researching applicants’ social media footprint to understand more completely the kind of person on the other end of the application.

What if
there was a way to beat the bookies at their own game, by getting even
more timely intelligence predicting the outcome of a game? Well, there is – Twitter.

The problem with committees is that they often become a train-wreck when generations collide at the intersection of social media and social security.

In my many conversations on LinkedIn, I recently came across a group post within eMarketing Associations Group on LinkedIn titled “Social Media for Business is Crap.” Amazing post with nearly 3,000 comments at the time of this post.

So this question alluded to ROI directly. This business person and many others haven’t been able to find real world results. So the cry out was for real life results. Here is my response:

Domino’s Crisis Management Situation within Social Media 1. Situation – On the night of April 13, two Domino’s employees engaged in an act of food violation and posted their acts on YouTube (putting cheese in their nose, blowing mucous on a sandwich etc). The videos went viral online, viewed by millions of people until blocked. [...]

The Blendtec viral marketing experiment went terribly right! 1. Situation– The Blendtec© “Will it Blend?” series In 2006, Blendtec’s relatively new Director of Marketing launched a viral video campaign in which the company’s CEO blended up various non-food items in Blendtec blenders. 2. Implementation–. In November of 2006, Wright and his team purchased a white [...]