Most executives in corporate leadership are fixating on the wrong conversation as it relates to social media risk. Check out this counter-intuitive approach here…
Archive for the ‘Content’ Category
Both strategic keywords and compelling content are necessary for getting found and for realizing social media success.
The decision of whether to outsource their social media strategy is different for every company.
In speaking with management (as well as those being managed) it’s clear that evaluating social media success metrics always comes down to objectives and perspective.
If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.
Don’t let the ease of linking and retweeting lull your brand into complacency. Maintaining true thought leadership requires a steady stream of ORIGINAL content.