What if
there was a way to beat the bookies at their own game, by getting even
more timely intelligence predicting the outcome of a game? Well, there is – Twitter.

As more firms engage in social media, many quickly experience a rude awakening, as they find their historical “command and control” hierarchy uniquely unsuited to function in this new and fluid exchange construct.

By directly linking farmers to fund managers, Twitter is helping an entire
industry to better turn produce into profits and crops into cash
through a more insightful and granular data capture model, enabling more accurate projections of future market conditions.

In the course of working with a growing number of firms and individuals over the past few years, we’ve discovered that – while there are lots of ways that social media can add value, there are a few things that social media CANNOT do.

When it comes to firms using social media, bigger is not
always better. In fact, we are finding just the opposite to be true. Once
considered “The Great Equalizer,” social media has in fact gone a step
further by not only leveling the playing field, but tilting it in favor of
smaller firms.

The world of content marketing is young, but my good friend Joe Pulizzi. has been at it for years. He runs the number one Content Marketing Blog and works closely with DemingHill. We are excited to share his indepth webinar on Content Marketing. This webinar is a must watch for any business executive. Understanding how [...]