The world of content marketing is young, but my good friend Joe Pulizzi. has been at it for years. He runs the number one Content Marketing Blog and works closely with DemingHill. We are excited to share his indepth webinar on Content Marketing. This webinar is a must watch for any business executive. Understanding how [...]

Social Media is here to stay. This video is a short example of the power of social media and the influence is has across all social and business applications. Corporations need to pay attention and notice the movement as consumer behavior changes, social media is an instant measurement tool on the pulse of the market.

Domino’s Crisis Management Situation within Social Media 1. Situation – On the night of April 13, two Domino’s employees engaged in an act of food violation and posted their acts on YouTube (putting cheese in their nose, blowing mucous on a sandwich etc). The videos went viral online, viewed by millions of people until blocked. [...]

The Blendtec viral marketing experiment went terribly right! 1. Situation– The Blendtec© “Will it Blend?” series In 2006, Blendtec’s relatively new Director of Marketing launched a viral video campaign in which the company’s CEO blended up various non-food items in Blendtec blenders. 2. Implementation–. In November of 2006, Wright and his team purchased a white [...]

No matter what type of customer you serve as a corporation, your audience is engaged in Social Media. Recently I found myself curious regarding the monthly numbers for some of the leading social sites in 3 of the 4 social pillars, Social Networks, Social Publishing and Social Voting/Sharing. Here are some of the eye opening [...]