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An Executive′s Guide To Social Media

Archive for the ‘LinkedIn’ Category

Leveraging Social Media For Risk Mitigation

October 10th, 2011

If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.

Corporate Social Media Content: Stop Copying!

September 26th, 2011

Don’t let the ease of linking and retweeting lull your brand into complacency. Maintaining true thought leadership requires a steady stream of ORIGINAL content.

The Future of Social & Search

September 8th, 2011

With social platforms like Facebook, Twitter, LinkedIn and Youtube massively changing the way businesses interact with their market, the future of business IS SOCIAL, there will not be an option. Those choosing to stay out of it will disappear. Why? Because Trust and Credibility, accompanied by top of mind awareness will win customers every time [...]

Social Media Is Like A Simile

September 5th, 2011

To bridge the gap between those who “get it” and those who don’t, social media experts have unleashed more similes and metaphors than the proverbial Book of Proverbs.

Corporate Social Media Strategy: Podcasting Content Caveats

August 24th, 2011

While there are a variety of ways to capitalize on podcasting, there are also a number of caveats to consider when using this medium within a corporate context.

Leveraging Podcasting Within Corporate Social Media

August 18th, 2011

Podcasting use has increased dramatically because of a unique combination of attributes which lend themselves to the democratization of content publishing and dissemination.