The answer to Juliet’s question, “What’s in a name” has never been more important, as parents now have another consideration – searchability.

The increasingly compressed career most NFL players (currently 3 ½ years) is prompting more to leverage social media to establish their post-football brand.

As colleges evaluate students for admissions and scholarships, schools are increasingly researching applicants’ social media footprint to understand more completely the kind of person on the other end of the application.

What my right-brained colleagues didn’t understand was that “Activation” on Facebook or LinkedIn is not a business strategy – it’s merely a tactic; a discrete, autonomous, executable which – while important – is only a tiny, incremental subset of our social media strategy.

In my many conversations on LinkedIn, I recently came across a group post within eMarketing Associations Group on LinkedIn titled “Social Media for Business is Crap.” Amazing post with nearly 3,000 comments at the time of this post.

So this question alluded to ROI directly. This business person and many others haven’t been able to find real world results. So the cry out was for real life results. Here is my response:

No matter what type of customer you serve as a corporation, your audience is engaged in Social Media. Recently I found myself curious regarding the monthly numbers for some of the leading social sites in 3 of the 4 social pillars, Social Networks, Social Publishing and Social Voting/Sharing. Here are some of the eye opening [...]