If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.

Don’t let the ease of linking and retweeting lull your brand into complacency. Maintaining true thought leadership requires a steady stream of ORIGINAL content.

With social platforms like Facebook, Twitter, LinkedIn and Youtube massively changing the way businesses interact with their market, the future of business IS SOCIAL, there will not be an option. Those choosing to stay out of it will disappear. Why? Because Trust and Credibility, accompanied by top of mind awareness will win customers every time [...]

To bridge the gap between those who “get it” and those who don’t, social media experts have unleashed more similes and metaphors than the proverbial Book of Proverbs.

While there are a variety of ways to capitalize on podcasting, there are also a number of caveats to consider when using this medium within a corporate context.

Twenty years after its introduction, the traditional corporate website is no longer new, but instead a minimal threshold for progressive firms.