Most executives in corporate leadership are fixating on the wrong conversation as it relates to social media risk. Check out this counter-intuitive approach here…
Archive for the ‘Social Media Defined’ Category
Both strategic keywords and compelling content are necessary for getting found and for realizing social media success.
In speaking with management (as well as those being managed) it’s clear that evaluating social media success metrics always comes down to objectives and perspective.
If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.
To bridge the gap between those who “get it” and those who don’t, social media experts have unleashed more similes and metaphors than the proverbial Book of Proverbs.
While there are a variety of ways to capitalize on podcasting, there are also a number of caveats to consider when using this medium within a corporate context.