Getting Found on Social Media: The Debate
Both strategic keywords and compelling content are necessary for getting found and for realizing social media success.
Archive for the ‘Social Media Defined’ Category
Executives Need Perspective When Evaluating Social Media Metrics
In speaking with management (as well as those being managed) it’s clear that evaluating social media success metrics always comes down to objectives and perspective.
Leveraging Social Media For Risk Mitigation
If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.
Social Media Is Like A Simile
To bridge the gap between those who “get it” and those who don’t, social media experts have unleashed more similes and metaphors than the proverbial Book of Proverbs.
Corporate Social Media Strategy: Podcasting Content Caveats
While there are a variety of ways to capitalize on podcasting, there are also a number of caveats to consider when using this medium within a corporate context.
Leveraging Podcasting Within Corporate Social Media
Podcasting use has increased dramatically because of a unique combination of attributes which lend themselves to the democratization of content publishing and dissemination.
