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An Executive′s Guide To Social Media

Archive for the ‘Social Media Defined’ Category

Reducing Enterprise Risk By Leveraging Social Media

March 5th, 2012

Most executives in corporate leadership are fixating on the wrong conversation as it relates to social media risk. Check out this counter-intuitive approach here…

Getting Found on Social Media: The Debate

January 24th, 2012

Both strategic keywords and compelling content are necessary for getting found and for realizing social media success.

Executives Need Perspective When Evaluating Social Media Metrics

November 2nd, 2011

In speaking with management (as well as those being managed) it’s clear that evaluating social media success metrics always comes down to objectives and perspective.

Leveraging Social Media For Risk Mitigation

October 10th, 2011

If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.

Social Media Is Like A Simile

September 5th, 2011

To bridge the gap between those who “get it” and those who don’t, social media experts have unleashed more similes and metaphors than the proverbial Book of Proverbs.

Corporate Social Media Strategy: Podcasting Content Caveats

August 24th, 2011

While there are a variety of ways to capitalize on podcasting, there are also a number of caveats to consider when using this medium within a corporate context.