As more firms engage in social media, many quickly experience a rude awakening, as they find their historical “command and control” hierarchy uniquely unsuited to function in this new and fluid exchange construct.

What my right-brained colleagues didn’t understand was that “Activation” on Facebook or LinkedIn is not a business strategy – it’s merely a tactic; a discrete, autonomous, executable which – while important – is only a tiny, incremental subset of our social media strategy.

Social Media is here to stay. This video is a short example of the power of social media and the influence is has across all social and business applications. Corporations need to pay attention and notice the movement as consumer behavior changes, social media is an instant measurement tool on the pulse of the market.

Social Media is a widely used word now that most people can not define… most people have very different ideas of Social Media’s definition… Social Media is the vehicle of communication people use to interact online. Other definitions of Social Media have described it as a party, a networking event, or even just a conversation. [...]