Getting Found on Social Media: The Debate
Both strategic keywords and compelling content are necessary for getting found and for realizing social media success.
Archive for the ‘Social Media Marketing’ Category
Can Firms Outsource Their Social Media Strategy?
The decision of whether to outsource their social media strategy is different for every company.
Executives Need Perspective When Evaluating Social Media Metrics
In speaking with management (as well as those being managed) it’s clear that evaluating social media success metrics always comes down to objectives and perspective.
Leveraging Social Media For Risk Mitigation
If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.
Corporate Social Media Content: Stop Copying!
Don’t let the ease of linking and retweeting lull your brand into complacency. Maintaining true thought leadership requires a steady stream of ORIGINAL content.
The Future of Social & Search
With social platforms like Facebook, Twitter, LinkedIn and Youtube massively changing the way businesses interact with their market, the future of business IS SOCIAL, there will not be an option. Those choosing to stay out of it will disappear. Why? Because Trust and Credibility, accompanied by top of mind awareness will win customers every time [...]
