When it comes to firms using social media, bigger is not
always better. In fact, we are finding just the opposite to be true. Once
considered “The Great Equalizer,” social media has in fact gone a step
further by not only leveling the playing field, but tilting it in favor of
smaller firms.
While social media will continue to be the sizzle that whets the appetite for this annual record-breaking, uniquely-American, cultural and iconic touchstone event, the reality is that – at least for the foreseeable future – the live, 4-hour, televised event that we call the Super Bowl will continue to be what it has been for the past 4 ½ decades – a “media” event and a “social” event, but not a “social media” event.
What my right-brained colleagues didn’t understand was that “Activation” on Facebook or LinkedIn is not a business strategy – it’s merely a tactic; a discrete, autonomous, executable which – while important – is only a tiny, incremental subset of our social media strategy.
How Should Enterprises Quantity the ROI of Social Media? It Depends!
Does your company need a few reasons to engage in Social Media? More specifically do you need a few reasons why it is important to produce content such as articles, tips, videos, whitepapers and more? These four reasons below should help get you started. Credibility Establish credibility online within your industry. In today’s market it [...]
The world of content marketing is young, but my good friend Joe Pulizzi. has been at it for years. He runs the number one Content Marketing Blog and works closely with DemingHill. We are excited to share his indepth webinar on Content Marketing. This webinar is a must watch for any business executive. Understanding how [...]
