Getting Found on Social Media: The Debate
Both strategic keywords and compelling content are necessary for getting found and for realizing social media success.
Archive for the ‘Social Media ROI’ Category
Can Firms Outsource Their Social Media Strategy?
The decision of whether to outsource their social media strategy is different for every company.
Executives Need Perspective When Evaluating Social Media Metrics
In speaking with management (as well as those being managed) it’s clear that evaluating social media success metrics always comes down to objectives and perspective.
Leveraging Social Media For Risk Mitigation
If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.
Corporate Social Media Content: Stop Copying!
Don’t let the ease of linking and retweeting lull your brand into complacency. Maintaining true thought leadership requires a steady stream of ORIGINAL content.
Leveraging Podcasting Within Corporate Social Media
Podcasting use has increased dramatically because of a unique combination of attributes which lend themselves to the democratization of content publishing and dissemination.
