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An Executive′s Guide To Social Media

Archive for the ‘Twitter’ Category

Social Voting and Sharing Drives Strategic Content Development

July 13th, 2011

By leveraging the global online community, firms can now obtain a free, immediate, and representative sampling of user feedback – without ever leaving the office.

How Editorial Calendars Drive Corporate Social Media Content Strategy

June 21st, 2011

The solution for leveraging the structure of a corporate editorial calendar with the spontaneity resident within social media is to integrate both.

Who Moved My Cheese Line? Social Media’s Free-Falling Free Line

May 31st, 2011

Instead of selling their white papers, progressive firms are leveraging social media to give them away for FREE. Click here to find out why.

Social Media Summer Smackdown: Hollywood vs. Hashtags, Blockbusters vs. Blogs

May 23rd, 2011

Hollywood has perfected the all-out, red-carpet-bombing, media blitz to create “buzz” for their films – secrets that can also take social media content VIRAL!

The Wizard of Oz: Blueprint for Social Media Content

May 12th, 2011

The classic tale of the Wizard of Oz offers a treasure-trove of insights and strategies for creating effective social media content and differentiating your brand.

Reprise: Is Social Media Making You Fat?

May 6th, 2011

I don’t usually “Blog about a blog,” but this time I am making an exception. Our white paper “Is Social Media Making You Fat?” apparently struck a nerve…