How Should Enterprises Quantify the ROI of Social Media?
How Should Enterprises Quantity the ROI of Social Media? It Depends!
Archive for the ‘Twitter’ Category
Corporate Social Media Case Study: Domino’s
Domino’s Crisis Management Situation within Social Media 1. Situation – On the night of April 13, two Domino’s employees engaged in an act of food violation and posted their acts on YouTube (putting cheese in their nose, blowing mucous on a sandwich etc). The videos went viral online, viewed by millions of people until blocked. [...]
The Real power of Social Media
No matter what type of customer you serve as a corporation, your audience is engaged in Social Media. Recently I found myself curious regarding the monthly numbers for some of the leading social sites in 3 of the 4 social pillars, Social Networks, Social Publishing and Social Voting/Sharing. Here are some of the eye opening [...]
