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An Executive′s Guide To Social Media

Archive for the ‘Twitter’ Category

How Should Enterprises Quantify the ROI of Social Media?

January 12th, 2011

How Should Enterprises Quantity the ROI of Social Media? It Depends!

Corporate Social Media Case Study: Domino’s

August 3rd, 2009

Domino’s Crisis Management Situation within Social Media 1. Situation – On the night of April 13, two Domino’s employees engaged in an act of food violation and posted their acts on YouTube (putting cheese in their nose, blowing mucous on a sandwich etc). The videos went viral online, viewed by millions of people until blocked. [...]

The Real power of Social Media

June 26th, 2009

No matter what type of customer you serve as a corporation, your audience is engaged in Social Media. Recently I found myself curious regarding the monthly numbers for some of the leading social sites in 3 of the 4 social pillars, Social Networks, Social Publishing and Social Voting/Sharing. Here are some of the eye opening [...]