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An Executive′s Guide To Social Media

Archive for the ‘Word of Mouth (WOM)’ Category

Getting Found on Social Media: The Debate

January 24th, 2012

Both strategic keywords and compelling content are necessary for getting found and for realizing social media success.

Corporate Social Media Content: Stop Copying!

September 26th, 2011

Don’t let the ease of linking and retweeting lull your brand into complacency. Maintaining true thought leadership requires a steady stream of ORIGINAL content.

Social Media Is Like A Simile

September 5th, 2011

To bridge the gap between those who “get it” and those who don’t, social media experts have unleashed more similes and metaphors than the proverbial Book of Proverbs.

Corporate Social Media Strategy: Podcasting Content Caveats

August 24th, 2011

While there are a variety of ways to capitalize on podcasting, there are also a number of caveats to consider when using this medium within a corporate context.

Corporate Website Vulnerability Requires Vigilance To Ensure Social Media Success

August 12th, 2011

Twenty years after its introduction, the traditional corporate website is no longer new, but instead a minimal threshold for progressive firms.

The Power of Websites in Corporate Social Media

August 8th, 2011

While no longer considered “cutting edge” when compared to new online engagement tools, corporate websites continue to be critical for social media strategy.