In the course of working with a growing number of firms and individuals over the past few years, we’ve discovered that – while there are lots of ways that social media can add value, there are a few things that social media CANNOT do.

What my right-brained colleagues didn’t understand was that “Activation” on Facebook or LinkedIn is not a business strategy – it’s merely a tactic; a discrete, autonomous, executable which – while important – is only a tiny, incremental subset of our social media strategy.

Social Media is here to stay. This video is a short example of the power of social media and the influence is has across all social and business applications. Corporations need to pay attention and notice the movement as consumer behavior changes, social media is an instant measurement tool on the pulse of the market.

Domino’s Crisis Management Situation within Social Media 1. Situation – On the night of April 13, two Domino’s employees engaged in an act of food violation and posted their acts on YouTube (putting cheese in their nose, blowing mucous on a sandwich etc). The videos went viral online, viewed by millions of people until blocked. [...]

The Blendtec viral marketing experiment went terribly right! 1. Situation– The Blendtec© “Will it Blend?” series In 2006, Blendtec’s relatively new Director of Marketing launched a viral video campaign in which the company’s CEO blended up various non-food items in Blendtec blenders. 2. Implementation–. In November of 2006, Wright and his team purchased a white [...]