Domino’s Crisis Management Situation within Social Media 1. Situation – On the night of April 13, two Domino’s employees engaged in an act of food violation and posted their acts on YouTube (putting cheese in their nose, blowing mucous on a sandwich etc). The videos went viral online, viewed by millions of people until blocked. [...]

The Blendtec viral marketing experiment went terribly right! 1. Situation– The Blendtec© “Will it Blend?” series In 2006, Blendtec’s relatively new Director of Marketing launched a viral video campaign in which the company’s CEO blended up various non-food items in Blendtec blenders. 2. Implementation–. In November of 2006, Wright and his team purchased a white [...]

No matter what type of customer you serve as a corporation, your audience is engaged in Social Media. Recently I found myself curious regarding the monthly numbers for some of the leading social sites in 3 of the 4 social pillars, Social Networks, Social Publishing and Social Voting/Sharing. Here are some of the eye opening [...]