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An Executive′s Guide To Social Media

Social Media Is Like A Simile

September 5th, 2011

To bridge the gap between those who “get it” and those who don’t, social media experts have unleashed more similes and metaphors than the proverbial Book of Proverbs. Read entire article?

Corporate Social Media Strategy: Podcasting Content Caveats

August 24th, 2011

While there are a variety of ways to capitalize on podcasting, there are also a number of caveats to consider when using this medium within a corporate context. Read entire article?

Leveraging Podcasting Within Corporate Social Media

August 18th, 2011

Podcasting use has increased dramatically because of a unique combination of attributes which lend themselves to the democratization of content publishing and dissemination. Read entire article?

Corporate Website Vulnerability Requires Vigilance To Ensure Social Media Success

August 12th, 2011

Twenty years after its introduction, the traditional corporate website is no longer new, but instead a minimal threshold for progressive firms. Read entire article?

The Power of Websites in Corporate Social Media

August 8th, 2011

While no longer considered “cutting edge” when compared to new online engagement tools, corporate websites continue to be critical for social media strategy. Read entire article?

Why Executives HATE Social Media: Anniversary Edition

August 1st, 2011

I’m an executive and I HATE social media. There, I said it. It’s finally “out there.” But before you Twitter a flaming flash mob link to assemble pitchfork-wielding Read entire article?