Welcome to
An Executive′s Guide To Social Media

The Future of Social & Search

September 8th, 2011

With social platforms like Facebook, Twitter, LinkedIn and Youtube massively changing the way businesses interact with their market, the future of business IS SOCIAL, there will not be an option. Those choosing to stay out of it will disappear. Why? Because Trust and Credibility, accompanied by top of mind awareness will win customers every time [...] Read entire article?

Social Media Is Like A Simile

September 5th, 2011

To bridge the gap between those who “get it” and those who don’t, social media experts have unleashed more similes and metaphors than the proverbial Book of Proverbs. Read entire article?

Corporate Social Media Strategy: Podcasting Content Caveats

August 24th, 2011

While there are a variety of ways to capitalize on podcasting, there are also a number of caveats to consider when using this medium within a corporate context. Read entire article?

Leveraging Podcasting Within Corporate Social Media

August 18th, 2011

Podcasting use has increased dramatically because of a unique combination of attributes which lend themselves to the democratization of content publishing and dissemination. Read entire article?

Corporate Website Vulnerability Requires Vigilance To Ensure Social Media Success

August 12th, 2011

Twenty years after its introduction, the traditional corporate website is no longer new, but instead a minimal threshold for progressive firms. Read entire article?

The Power of Websites in Corporate Social Media

August 8th, 2011

While no longer considered “cutting edge” when compared to new online engagement tools, corporate websites continue to be critical for social media strategy. Read entire article?