Welcome to
An Executive′s Guide To Social Media

Styx and Stones: Great Songs Key to Great Social Media Content

June 7th, 2011

Great songs & great singers tell great stories. Instead of fixating on being slick or pitch-perfect in social media, focus on story to reach the heart of your market. Read entire article?

Who Moved My Cheese Line? Social Media’s Free-Falling Free Line

May 31st, 2011

Instead of selling their white papers, progressive firms are leveraging social media to give them away for FREE. Click here to find out why. Read entire article?

Social Media Summer Smackdown: Hollywood vs. Hashtags, Blockbusters vs. Blogs

May 23rd, 2011

Hollywood has perfected the all-out, red-carpet-bombing, media blitz to create "buzz” for their films - secrets that can also take social media content VIRAL! Read entire article?

IPO My!! Champagne Glasses Clinkin’ at LinkedIn

May 20th, 2011

If there was ever any doubt about the legitimacy, popularity, and impact of social media, those questions were all answered hours after LinkedIn's $8.9B IPO! Read entire article?

Whoops! Top 10 List of Roles You Should NOT Post On LinkedIn!

May 17th, 2011

Unlike a formal resume, LinkedIn offers the opportunity to cherry-pick just your best achievements (and leave out you were once Janet Jackson's wardrobe designer). Read entire article?

The Wizard of Oz: Blueprint for Social Media Content

May 12th, 2011

The classic tale of the Wizard of Oz offers a treasure-trove of insights and strategies for creating effective social media content and differentiating your brand. Read entire article?