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An Executive′s Guide To Social Media

Reprise: Is Social Media Making You Fat?

May 6th, 2011

I don’t usually “Blog about a blog,” but this time I am making an exception. Our white paper "Is Social Media Making You Fat?" apparently struck a nerve... Read entire article?

Is Social Media Making You Fat?

May 2nd, 2011

Social media is a powerful medium for advancing your personal and professional brand, but what happens when you take it too far, and it becomes an obsession? “You can’t Google from grave, you can’t text from the tomb, and you can’t Facebook when you’re face-up." Read entire article?

Which Comes First – Keywords or Content?

April 26th, 2011

Just like the "chicken or the egg” debate, experts are divided over whether keywords or content take priority. Their heated arguments are enclosed, as is the verdict. Read entire article?

Why Content and Editorial Calendars are Critical for Speakers

April 21st, 2011

When a shark stops moving it dies, and its' the same with speakers. To survive, experts have to be continually visible in the market and great content is key. Read entire article?

“Twitter Quitters” Miss Out on Social Media Benefits

April 19th, 2011

I’ve read several articles about “Twitter Quitters” describing why firms have disengaged from this micro-blogging platform. Here's what they're missing. Read entire article?

How Social Media Actually REDUCES Corporate Risk

April 15th, 2011

Risk management is all about making assumptions, establishing probabilities, and hedging against possible outcomes. These decisions are only as good as the information they are based on, and social media can help capture that information. Read entire article?