Welcome to
An Executive′s Guide To Social Media

The Philosophy of Optimal LinkedIn Profiles

April 12th, 2011

The one piece of advice I would offer to both graduating seniors (and graying seniors) to attract the attention of potential employers, is this: SPECIALIZE. Read entire article?

Writer Wrong – Why Authors NEED Social Media

April 8th, 2011

Nobody ever set out to be a writer.   On Career Day in Middle School, there was no section of the cafeteria set aside for “Authors,” and no newly-minted senior – after being cornered by a pushy uncle at their graduation party– ever clutched their diploma, hand over heart, and proclaimed, “I shall become a writer.”  [...] Read entire article?

When EVERYONE is a “Social Media Expert” Whom Can You Trust?

April 5th, 2011

The phrase Social Media Expert yields over 28,000,000 search results. Here's how you can separate the "Twheat" from the chaff. Read entire article?

Stolen Laptop Reveals Massive LinkedIn Acquisition Plans In Progress

March 28th, 2011

The stolen laptop of a LinkedIn executive reveals a massive acquisition strategy to boost their pre-IPO stock price. Read entire article?

Birth Engine Optimization: Search and Social Media Drive Popular Baby Names

March 25th, 2011

The answer to Juliet’s question, “What’s in a name” has never been more important, as parents now have another consideration - searchability. Read entire article?

Social Media In Sports: How NFL Players Leverage Twitter Followers to Survive

March 23rd, 2011

The increasingly compressed career most NFL players (currently 3 ½ years) is prompting more to leverage social media to establish their post-football brand. Read entire article?