Welcome to
An Executive′s Guide To Social Media

Universities Now Weigh “Social Savvy” When Considering Scholarships

March 17th, 2011

As colleges evaluate students for admissions and scholarships, schools are increasingly researching applicants’ social media footprint to understand more completely the kind of person on the other end of the application. Read entire article?

March Madness: How Twitter Helps Gambling Insiders Bust Brackets

March 15th, 2011

What if there was a way to beat the bookies at their own game, by getting even more timely intelligence predicting the outcome of a game? Well, there is – Twitter. Read entire article?

Corporations: Social Media Answers? They Don’t Even Know The Questions!

March 10th, 2011

As more firms engage in social media, many quickly experience a rude awakening, as they find their historical “command and control” hierarchy uniquely unsuited to function in this new and fluid exchange construct. Read entire article?

Cream of Tweet – Farmers and Traders Embrace Twitter

March 8th, 2011

By directly linking farmers to fund managers, Twitter is helping an entire industry to better turn produce into profits and crops into cash through a more insightful and granular data capture model, enabling more accurate projections of future market conditions. Read entire article?

When Social Media and Committees Collide

March 3rd, 2011

The problem with committees is that they often become a train-wreck when generations collide at the intersection of social media and social security. Read entire article?

Four Things Social Media Can’t Do

February 28th, 2011

In the course of working with a growing number of firms and individuals over the past few years, we’ve discovered that – while there are lots of ways that social media can add value, there are a few things that social media CANNOT do. Read entire article?