Welcome to
An Executive′s Guide To Social Media

Social Media, Customer Service & Getting More Business

February 25th, 2011

How fast do you respond to your clients? How about prospects? Do you have a customer service strategy? We often hear customer service makes all the difference. “But Customer Service May Not Be the Answer!” This is from a good friend, Shep Hyken and is an interesting statement coming from a guy that lives, breathes [...] Read entire article?

Should Social Media Be Outsourced?

February 22nd, 2011

The crux of any outsourcing decision focuses on the triumvirate of cost savings, resource allocation, and core competency. Read entire article?

Why Solopreneurs and SMB’s Have A Distinct Advantage Over Enterprises in Social Media

February 16th, 2011

When it comes to firms using social media, bigger is not always better. In fact, we are finding just the opposite to be true. Once considered "The Great Equalizer," social media has in fact gone a step further by not only leveling the playing field, but tilting it in favor of smaller firms. Read entire article?

Super Bowl Scorecard: Did Social Media Top Super Media?

February 9th, 2011

While social media will continue to be the sizzle that whets the appetite for this annual record-breaking, uniquely-American, cultural and iconic touchstone event, the reality is that – at least for the foreseeable future – the live, 4-hour, televised event that we call the Super Bowl will continue to be what it has been for the past 4 ½ decades – a “media” event and a “social” event, but not a “social media” event. Read entire article?

Why Quantitative Easing is Bad for Social Media

January 17th, 2011

What my right-brained colleagues didn’t understand was that “Activation” on Facebook or LinkedIn is not a business strategy – it’s merely a tactic; a discrete, autonomous, executable which – while important – is only a tiny, incremental subset of our social media strategy. Read entire article?

How Should Enterprises Quantify the ROI of Social Media?

January 12th, 2011

How Should Enterprises Quantity the ROI of Social Media? It Depends! Read entire article?