Why More Enterprises Are Creating In-House Social Networks
Firms of every size are aggressively interpreting and creating various social media platforms to achieve their specific business objectives. Here’s why…
Posts Tagged ‘Corporate Social Media’
How Editorial Calendars Drive Corporate Social Media Content Strategy
The solution for leveraging the structure of a corporate editorial calendar with the spontaneity resident within social media is to integrate both.
How Social Media Actually REDUCES Corporate Risk
Risk management is all about making assumptions, establishing probabilities, and hedging against possible outcomes. These decisions are only as good as the information they are based on, and social media can help capture that information.
Corporations: Social Media Answers? They Don’t Even Know The Questions!
As more firms engage in social media, many quickly experience a rude awakening, as they find their historical “command and control” hierarchy uniquely unsuited to function in this new and fluid exchange construct.
Why Executives HATE Social Media
I’m an executive and I HATE social media. There, I said it. It’s finally “out there.” But before you Twitter a flaming flash mob link to assemble pitchfork-wielding Second Life villagers outside my door, I urge you to take a deep breath, put down your double frappuccino, remove your earpiece, step away from your iPad, [...]
