If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.
Posts Tagged ‘Facebook’
Don’t let the ease of linking and retweeting lull your brand into complacency. Maintaining true thought leadership requires a steady stream of ORIGINAL content.
Podcasting use has increased dramatically because of a unique combination of attributes which lend themselves to the democratization of content publishing and dissemination.
Twenty years after its introduction, the traditional corporate website is no longer new, but instead a minimal threshold for progressive firms.
While no longer considered “cutting edge” when compared to new online engagement tools, corporate websites continue to be critical for social media strategy.
I’m an executive and I HATE social media. There, I said it. It’s finally “out there.” But before you Twitter a flaming flash mob link to assemble pitchfork-wielding