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An Executive′s Guide To Social Media

Posts Tagged ‘LinkedIn’

Reducing Enterprise Risk By Leveraging Social Media

March 5th, 2012

Most executives in corporate leadership are fixating on the wrong conversation as it relates to social media risk. Check out this counter-intuitive approach here…

Executives Need Perspective When Evaluating Social Media Metrics

November 2nd, 2011

In speaking with management (as well as those being managed) it’s clear that evaluating social media success metrics always comes down to objectives and perspective.

Leveraging Social Media For Risk Mitigation

October 10th, 2011

If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.

Corporate Social Media Content: Stop Copying!

September 26th, 2011

Don’t let the ease of linking and retweeting lull your brand into complacency. Maintaining true thought leadership requires a steady stream of ORIGINAL content.

Leveraging Podcasting Within Corporate Social Media

August 18th, 2011

Podcasting use has increased dramatically because of a unique combination of attributes which lend themselves to the democratization of content publishing and dissemination.

Corporate Website Vulnerability Requires Vigilance To Ensure Social Media Success

August 12th, 2011

Twenty years after its introduction, the traditional corporate website is no longer new, but instead a minimal threshold for progressive firms.