Most executives in corporate leadership are fixating on the wrong conversation as it relates to social media risk. Check out this counter-intuitive approach here…
Posts Tagged ‘LinkedIn’
In speaking with management (as well as those being managed) it’s clear that evaluating social media success metrics always comes down to objectives and perspective.
If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.
Don’t let the ease of linking and retweeting lull your brand into complacency. Maintaining true thought leadership requires a steady stream of ORIGINAL content.
Podcasting use has increased dramatically because of a unique combination of attributes which lend themselves to the democratization of content publishing and dissemination.
Twenty years after its introduction, the traditional corporate website is no longer new, but instead a minimal threshold for progressive firms.