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An Executive′s Guide To Social Media

Posts Tagged ‘marketing’

Nine Things My Cat Taught Me About Social Media

July 18th, 2011

In the seven years since adopting a kitten, I’ve learned a lot about cats, humans, and by extension, social media – yet still feel I’m just scratching the surface.

Social Voting and Sharing Drives Strategic Content Development

July 13th, 2011

By leveraging the global online community, firms can now obtain a free, immediate, and representative sampling of user feedback – without ever leaving the office.

Which Comes First – Keywords or Content?

April 26th, 2011

Just like the “chicken or the egg” debate, experts are divided over whether keywords or content take priority. Their heated arguments are enclosed, as is the verdict.

Why Content and Editorial Calendars are Critical for Speakers

April 21st, 2011

When a shark stops moving it dies, and its’ the same with speakers. To survive, experts have to be continually visible in the market and great content is key.

“Twitter Quitters” Miss Out on Social Media Benefits

April 19th, 2011

I’ve read several articles about “Twitter Quitters” describing why firms have disengaged from this micro-blogging platform. Here’s what they’re missing.

Social Media In Sports: How NFL Players Leverage Twitter Followers to Survive

March 23rd, 2011

The increasingly compressed career most NFL players (currently 3 ½ years) is prompting more to leverage social media to establish their post-football brand.