Dell Computers used Twitter to generate 3 million in revenue through customer support channels. 1. Situation – Dell has been in the blogging side of social media for a long time. Moving into Twitter was a customer service opportunity for them they set up about 2 years ago. Dell has over 650,000 followers on twitter. [...]

The Blendtec viral marketing experiment went terribly right! 1. Situation– The Blendtec© “Will it Blend?” series In 2006, Blendtec’s relatively new Director of Marketing launched a viral video campaign in which the company’s CEO blended up various non-food items in Blendtec blenders. 2. Implementation–. In November of 2006, Wright and his team purchased a white [...]