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An Executive′s Guide To Social Media

Posts Tagged ‘Twitter’

Leveraging Social Media For Risk Mitigation

October 10th, 2011

If you survey 50 executives and ask them to define “Branding,” you will get 50 different answers, but if asked to estimate the value of a brand, it gets as quiet as E.F. Hutton.

Corporate Social Media Content: Stop Copying!

September 26th, 2011

Don’t let the ease of linking and retweeting lull your brand into complacency. Maintaining true thought leadership requires a steady stream of ORIGINAL content.

Leveraging Podcasting Within Corporate Social Media

August 18th, 2011

Podcasting use has increased dramatically because of a unique combination of attributes which lend themselves to the democratization of content publishing and dissemination.

Corporate Website Vulnerability Requires Vigilance To Ensure Social Media Success

August 12th, 2011

Twenty years after its introduction, the traditional corporate website is no longer new, but instead a minimal threshold for progressive firms.

The Power of Websites in Corporate Social Media

August 8th, 2011

While no longer considered “cutting edge” when compared to new online engagement tools, corporate websites continue to be critical for social media strategy.

Why Executives HATE Social Media: Anniversary Edition

August 1st, 2011

I’m an executive and I HATE social media. There, I said it. It’s finally “out there.” But before you Twitter a flaming flash mob link to assemble pitchfork-wielding